everybody
WINs
Collegiate Sports
Eligibility + NIL integration
Support athletic departments and NIL collectives with a portion of proceeds directed to NIL funds, institutional endowments, and athletic programs.
BPA Sports creates customized, co-branded partnerships with universities and athletes that align benefits education with meaningful community impact.
Partnership mADE eASY
Your Company continues working with its current benefits providers with no added administrative burden, while making a tangible impact on your university community.
BPA Sports enhances employee education, manages enrollment communication and logistics, and directs a portion of revenue on your behalf. This seamlessly integrates workforce benefits with meaningful university engagement.
BenefitS
For Your Employees
There is clearer understanding of benefits, higher participation in valuable programs, and access to licensed professionals throughout enrollment.
For Your Business
We deliver zero cost and disruption, increased employee engagement, and strong alignment with your university’s brand and community.
Professional Teams
Your Team’s Role
BPA partners with businesses in your current network—companies you own, suite holders, sponsors, and corporate partners.
A portion of enrollment proceeds is returned to your team as recurring sponsorship dollars.
Your Team introduces BPA to partner businesses, generates new sponsorship revenue, and strengthens corporate relationships.
BPA Sports manages all communication and education, oversees program execution, and provides ongoing reporting and relationship support.
Why This Drives Value For Your Franchise?
This approach generates sponsorship revenue without touching ticketing or inventory, requires no additional work from your internal teams, and deepens partner relationships by offering valuable employee benefit services.
It also increases total annual partner contributions through non-traditional, operational dollars, while protecting existing broker relationships and sponsorship agreements ensuring zero disruption to current contracts.
What You Do, What You Get
Minimal Activation Effort
Means you identify partner companies
and make simple introductions while
BPA Sports takes care of the full enrollment process.
Meaningful Revenue Outcome
Through new, recurring sponsorship dollars, deeper and more valuable corporate relationships, and no strain on your sponsorship inventory or internal staff.